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Club riding commercial boom ahead of 2024 season

Demand for hospitality, merchandise, sponsorship, membership packages and match tickets has hit unprecedented levels ahead of the One New Zealand Warriors' 30th season in existence.

Buoyed by the watershed 2023 campaign on and off the field, One New Zealand Warriors CEO Cameron George said the club is in its strongest commercial position in its history.

“We’ve come off an exceptional year in 2023 when we sold out multiple games and achieved fantastic sales in our hospitality and merchandise areas but what’s happening now for 2024 is nothing short of phenomenal,” he said.

While the club’s first-round match against Cronulla Sutherland is still a month away, hospitality options in both the newly-named Bayleys Club Lounge and the TAB Clubrooms – catering for about 1000 fans every game day – have already sold out for all 10 home games at Go Media Stadium. So have all corporate suites and booths in the West Stand accounting for another 1000 clients each game.

What’s happening now for 2024 is nothing short of phenomenal

Cameron George CEO One New Zealand Warriors

Membership packages have been bought at levels not seen before, tickets for all games – which have only recently gone on sale – are being snapped up in huge numbers and merchandise sales have been extraordinary, hitting monthly highs and gathering even more pace through new apparel partner Dynasty’s range.

There has also been major growth in the sponsorship area where the One New Zealand Warriors have attracted a number of new sponsors including GWM, Bayleys, Maxigesic, Anytime Fitness and Hallenstein Brothers as well as renewing a long list of existing partners and launching Warriors in Business with MyHR.

“We can’t say enough about the way members, fans and business are coming onboard with us,” said George.

“Everything has flowed on from the on-field performances last year, the way the country got behind the club and lapped up our game day experiences.

“Now they’re showing their commitment and passion for more of the same in 2024.

“We’d encourage anyone who wants to be part of this milestone season to secure their seats now before all tickets are snapped up as well.” “It’s incredible seeing what has happened when you stop to think this time last year we were coming off the challenges of being isolated in Australia for three years.”

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The One New Zealand Warriors’ round one match against the Sharks on March 8 is already more than half sold as the club aims to open the year with a capacity home crowd following on from six home game sellouts last year.

Sales for other regular season home matches are also selling at levels not previously seen and even the club’s two trials are attracting huge interest.

More than 10,000 tickets have been sold for the first match against Wests Tigers in Christchurch on February 18 and the second Preseason Challenge match against the Dolphins at Go Media Stadium on February 24 has sold a similar number of tickets.

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The New Zealand Warriors honour the mana of the Indigenous peoples of Aotearoa, Australia and the Pacific. We acknowledge the traditional kaitiaki of the lands, elders past and present, their stories, their traditions, their mamae and their mana motuhake.

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