Hydr8 ZERO joins Vodafone Warriors

Hydr8 ZERO has joined the Vodafone Warriors as the clubs new hydration/sports drinks supplier.


With ZERO sugar and ZERO carbs, Hydr8 ZERO is a new electrolyte-enhanced sports drink formulated for both professional and everyday athletes.


The Vodafone Warriors have been using Hydr8 ZERO on an exclusive basis ahead of its launch into retail stores.


Hydr8 founder and managing director Shane McKillen said: We are very proud to be a new sponsor of the Vodafone Warriors and to have the opportunity to partner with their successful brand to launch Hydr8 ZERO in

New Zealand and Australian retail markets.


It has been hugely motivating for our team to be a part of their pre-season training and see the massive effort and commitment from the Vodafone Warriors as they prepared for the 2013 NRL campaign.


Vodafone Warriors head strength and conditioning coach Carl Jennings welcomed Hydr8 ZERO to the clubs sponsorship family.


Were delighted to have Hydr8 ZERO supplying our athletes, he said.

Hydration is an extremely important aspect of preparation, performance and recovery for our players.


Hydr8 ZERO is owned and produced by VnC Cocktails Limited, a New Zealand company which was established in 2007. During this time VnC has developed a remarkable Ready to Drink Cocktail range using all natural ingredients and New Zealand made Vodka.


The company is Shane McKillens brainchild. A successful entrepreneur, he was originally involved with the development of the 42BELOW brand of New Zealand Vodka. On selling his stake in 42 BELOW to Bacardi, McKillen was looking for a new project and the hydration/sports drink category market seen as an ideal opportunity.


Since the company and brand launch, VnC Cocktails has experienced strong sales growth in New Zealand and global markets in Canada, the United States, Europe, Asia and Australia.


Utilising the in-house innovation team and the existing VnC Cocktails manufacturing capabilities, Hydr8 ZERO was introduced to capitalise on the current social trend towards healthier sports beverages and will appeal to consumers seeking a great tasting, ZERO sugar, ZERO carbohydrate sports water.


Hydr8 ZERO will be available in three great flavours lemon and lime, blueberry and wild berry.


It has just been launched in Mad Butcher stores and will hit the rest of the retail market in late April.


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