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2XU extends, New Era signs on

More commercial support has come in behind the Vodafone Warriors with sportswear company 2XU re-signing and headwear brand New Era coming onboard as a new partner.

As the club’s official compression partner, 2XU is extending its relationship to eight seasons by re-committing for the 2022 NRL campaign.

New Era becomes the Vodafone Warriors’ official headwear partner by signing a three-year deal through to the end of the 2024 NRL season.

“We’re extremely grateful for the ongoing support 2XU has provided over such a long period and especially for being there for us during the Covid era,” said Vodafone Warriors general manager commercial Glenn Critchley.

“And we’re just as thrilled to have a world-leading brand like New Era joining our family of sponsors.”

Since 2015, 2XU has provided the best in compression garments for a long list of Vodafone Warriors players.

“We take enormous pride in backing New Zealand’s biggest sporting franchise,” said Sean Bramstedt, 2XU’s commercial account manager for New Zealand and Australia.

“The Vodafone Warriors mean so much for the country and we’re so full of admiration for the way the players and staff have faced up to the challenges of not being able to play at home for the last two seasons.”

New Era are the leader in global headwear through its well-established partnerships with the MLB, NFL and NBA.

“It’s a huge thrill for us to partner with the Vodafone Warriors in the NRL,” said New Era merchandise manager Liam Shaw.

“As a brand, this is a great all-round fit with us. New Era has a history dating back more than 100 years and we can’t wait to bring this partnership to life, the first of its kind in New Zealand for New Era.”

New Era’s Vodafone Warriors headwear range will be on sale from tomorrow (Friday, December 10) at the Vodafone Warriors' SuperStore at Mount Smart Stadium (open 10.00am-4.00pm Monday-Friday) and through https://shop.warriorsstore.co.nz/new/