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KORE Software comes onboard

The Vodafone Warriors have adapted KORE Software’s platform to set new standards in sponsorship management and create a more personalised approach to fan engagement.

Given KORE’s extensive track record supporting ticketing and sponsorship for global brands and rights holders, the Vodafone Warriors’ partnership with the company is directed at better managing all their engagement marketing activations with improved data, insights and reporting.

After negotiating the uncertainties presented by the Covid pandemic, the Vodafone Warriors wanted a better process to manage their assets, sales processes and marketing journeys in real-time.

By integrating KORE Software’s intelligence platform, the club now has the most advanced technology platform providing a data-driven approach to its initiatives and live reporting on sponsorship assets and revenue performance.

“Our fan experience is of the utmost importance to us and having the ability to leverage new data and insights to strengthen our approach in how we engage with them is paramount,” said Vodafone Warriors general manager commercial Glenn Critchley.

“As we increase the sophistication of our operations, KORE’s centralised platform will enable us to provide a best-in-class experience to not only our fans but also for our many valued sponsors.”

The Vodafone Warriors hold strong partnerships with Vodafone, Mazda, PUMA, Sky Sport and others. KORE’s platform helps them to provide experience and proactive performance metrics to their partners.

“This is an exciting opportunity for the Vodafone Warriors to be part of the first group of sports organisations in the Asia-Pacific (APAC) region to truly revolutionise their approach to fan and partner engagement,” said KORE Software APAC regional manager Marc Roufeil.

  • KORE Software is the global leader in engagement marketing solutions. KORE’s intelligence platform is trusted by more than 850 of the largest organisations in the sports and entertainment industry to provide data-driven intelligence quickly and securely. Through one connected ecosystem of solutions, data and insights KORE helps accelerate and enhance organisations’ ability to make the right decisions for their businesses. KORE’s platform drives excellence across sponsorship activation, fan engagement, ticket sales, partnership analysis, data analytics and innovative marketing journeys so organisations can build stronger connections with their fans, maximise returns and spend time where it matters. KORE Software is a global organisation with offices in Vancouver, Denver, New York, London, and Melbourne. For more information, please visit
Acknowledgement of Country

The New Zealand Warriors honour the mana of the Indigenous peoples of Aotearoa, Australia and the Pacific. We acknowledge the traditional kaitiaki of the lands, elders past and present, their stories, their traditions, their mamae and their mana motuhake.

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