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Teaming up for 2023 Census drive in Hawke's Bay

A partnership between Stats NZ and the One New Zealand Warriors aims to support more people in the Hawke’s Bay to be counted in the 2023 Census, Stats NZ said today.

In collaboration with the Napier City Council, the public will be offered tickets to the NRL fixture between the One New Zealand Warriors and Brisbane Broncos at McLean Park in Napier on Saturday, May 27 if they turn up and complete their census forms at local events leading up to the match.

“The goal is to get more people completing census forms. Working with the One New Zealand Warriors is an opportunity to engage parts of the community in a way that resonates for them,” said Simon Mason, Deputy Government Statistician and Deputy Chief Executive Census and Collection Operations.

“Data from this census will be a critical input to the recovery and rebuild of the region after Cyclone Gabrielle, and we want to encourage and support every person to contribute to that future by taking part in the census.”

Working with community partners to engage diverse communities across Aotearoa New Zealand has been a feature of 2023 Census. Stats NZ has engaged new community partners in the latter stages of the census to lift participation where the response has been lowest.

A collaboration with the One New Zealand Warriors for their Auckland home game in April raised the profile of the census with priority response groups and resulted in about 2000 census forms being completed.

“In cyclone impacted areas, we understand that the census has not been a priority for some people. We hope that this opportunity will encourage more people to take part. Every completed census form counts,” said Mason.

The One New Zealand Warriors have been strong advocates of the 2023 Census, with a deep connection to their community underscoring the importance of every person being counted and reflected in the census data.

"We urge our Warriors whānau to participate in the census, supporting their communities just as they support us. This data will play a crucial role in bolstering community wellbeing, a top priority following Cyclone Gabrielle," said One New Zealand Warriors CEO Cameron George.

To secure tickets to the match on Saturday, May 27, people can complete their census at the One New Zealand Warriors open training session at McLean Park on Friday, May 26, where there will also be the opportunity to engage with the team.

Stats NZ is holding census support events where tickets will also be available (details below).

The census provides an understanding of all the people in Aotearoa New Zealand and where they are living. It is a complete picture of life in our cities, towns, rural areas and outer islands. Census data is used by government, councils, iwi, community organisations, and businesses to make decisions about funding and location of health and community services, and infrastructure like roads.

Stats NZ understands the value of the information people share in the census, and are committed to high standards of privacy, security, and confidentiality at all times to keep it safe. People’s information is never shared with any other agency or organisation.

Tickets will be offered at the following events for completion of census forms:

Tuesday 23 May 2023, 4.15pm to 7.00pm
Flaxmere Community Centre, 400 Swansea Road, Flaxmere Hastings.

Wednesday 24 May 2023, 4.15pm to 7.00pm
Flaxmere Community Centre, 400 Swansea Road, Flaxmere, Hastings.

Friday 26 May 2023, from 9.30am (signing session 10.45-11.30am)
One New Zealand Warriors open training session
Meet your favourite players including local hero and Warriors' captain Tohu Harris at a signing session from 10:45am to11:30am. There will also be a BBQ.
McLean Park, Latham Street, Napier South, Napier 4110

Acknowledgement of Country

The New Zealand Warriors honour the mana of the Indigenous peoples of Aotearoa, Australia and the Pacific. We acknowledge the traditional kaitiaki of the lands, elders past and present, their stories, their traditions, their mamae and their mana motuhake.

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