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Best Foods' come dine with Vodafone Warriors

During the nationwide Covid-19 level four lockdown and the postponement of the NRL season, the Vodafone Warriors' partners had to rethink their approach on how to leverage their sponsorship of the club.

Best Foods used this opportunity to reunite the Vodafone Warriors with our fan base.

Over the lockdown Best Foods and the Vodafone Warriors ran three virtual ‘come dine with me’ sessions where players were connected with fans to dine digitally.

This provided a platform for fans to ask questions and chat casually with players, a money can’t buy experience they won’t forget any time soon.

Pushed across both Vodafone Warriors and Best Foods social channels this activation was a huge success.

With more than 740,000 impressions across social channels and pick-up by seven media outlets throughout the country it showed the effectiveness of working with our partners to keep our brands front of mind in uncertain times.