Before the Vodafone Warriors ran onto the field to face the Gold Coast Titans last Sunday, the 13,540 faithful members and fans in attendance were given an exclusive preview of the club’s new 20th Anniversary logo for 2015.
The special ’20 years’ logo will feature on the club’s entire jersey range and will be incorporated into the branding and marketing collateral exclusively for 2015. The logo’s design is a celebration of the club’s 20th anniversary, marking the 20 years since the then-named Auckland Warriors first appeared in the competition back in 1995.
Based on the current club design, the logo features a 50-50 colour split straight down the middle. The left side of the tekoteko’s face (Māori term for carved human form) is white, blue and green representing the club’s first season in the Australian Rugby League competition and the 20 seasons that ensued. The right half of the emblem maintains the current colour format of silver and black signifying stability and reassurance whilst also representing the club’s exciting future ahead.
The original logo designed by Francis Allan of Colenso didn’t look to dissimilar to how it looks now. It will be the third change to the jersey logo since the club’s inception 20 years ago. The first tweak came in 1999, with the straightening of the tekoteko’s curved tongue. The second and most significant change came in 2002 with the white, blue and green giving way to a silver and black version, which has remained since.
To view the new ’20 year’ logo take a trip down memory lane and watch the video above. It features a compilation of some of the most significant moments in the club’s history including the first match at Mount Smart Stadium and the two grand final appearances in 2002 and 2011.